What is Email Marketing?
Email marketing is an IMPORTANT marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Why do I need a Email Marketing? (3 Reasons)
Easy to reach customers: Everyone at internet have an email, we need to get it and in an easy way present them the information, product or service that we're promoting. We believe that the customers need to be updated of everything they like, so if they like our product, they will see everything we send...also, we can keep you safe about SPAM.
Easy to drive traffic to your website: get a click it's difficult, but if we can drive it to our target it's better. You may have a Landing Page so you would like to have a lot of traffic seeing your product, looking how they can get it, so when the customer get the email redirect to the landing page, microsite or website. The goal it's to grow, and the email marketing helps to get closer to the customer.
Economic Effective: it's a surprise! this is really cost effective, this is a really effective way to do marketing, and if you can get unplug from this and plug-in your core business it's better!